SherrillTree: integrated branding program
The rebranding of the arborist supply company, Sherrill Tree was one of the more in-depth branding projects I’ve taken on. We started by developing a whole new brand identity system. A new logo, mission statement, graphic standards, photographic standards, packaging, signage, environmental graphics, trade show materials, print ads, online advertising, catalogs, direct mail and a total redesign of their web site which included an all new e-commerce site. And that was all done in the first year.
Art Direction, Creative Direction, Web Development