Calcutta Fishing: integrated branding program

Calcutta Fishing: integrated branding program

Description

This is work I developed for an outdoor sporting goods company, Calcutta Fishing. The logo graphic was based on their old logo and motto of “Pirate in the Blood…Fishing in the Soul”. The website was designed to reflect the style of their catalogs and their e-commerce site hosed on Amazon.

Fields

Art Direction, Graphic Design, Web Design

Date

2012

Other Projects

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Embarq: consumer print EMBARQ was a phone, Internet and DISH TV provider spun off from Sprint and sold a few years later to CenturyLink. Sometime in between we created this fun and imaginative print campaign with two extremely talented photographers - Dan Escobar and Jim Fiscus. The result was a library of images used across all forms of media, setting highest response rates for call-centers, and was awarded "Best of Show" for a Magazine Series by SIAA in 2010. 2011 Art Direction, Print Design, Creative Direction
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SunTrust: multiple media campaign What happens when your bank changes hands? Is it still your bank? And what happens to all of your money — not to mention your peace of mind? This is exactly what people are wondering as Chase absorbed WaMu and Wells Fargo took over Wachovia.

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BeerTech: integrated branding program BeerTech started out as a few friends who enjoyed sharing an adult beverage or two while working on and talking about cars. One thing led to another and the next thing we knew, we had built three race cars and an odd online cult-like following. 2012 Art Direction, Graphic Design, Web Design
Michelin: integrated branding program An integrated program for Michelin and its retail partners that built brand and dealer awareness, image and loyalty within the local soccer community. In its simplest form, the program consisted of an in-store soccer ball giveaway and a league fund-raiser tied to Michelin sales.

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K&G Fashion Superstore: environmental graphics It all started with the simple insight: "Clothes have power, both on one's appearance and one's psyche” and K&G helps people experience the power of clothes. The "Invincible" retail experience brought the sleek stylish qualities of the print together with the playful confidence of the television spots. 2013 Advertising, Art Direction, Fashion
EMBARQ: web design & development Remember the days of counting wireless minutes, worrying about call-time-of-day, off peak and on peak? In the height of it all, Embarq decided to give their customers a little holiday cheer and offer unlimited wireless minutes the entire month of December. you could literally call someone at midnight of December first, and not hang up until the new year at no cost to you.

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Guilford County Schools: PSA Created for a North Carolina business coalition, wanting to promote Guilford County by recognizing the excellence in the county school system. 2013 Advertising, Art Direction, Graphic Design